Alicia Dietsch

Alicia is a senior commercialization and marketing executive with more than 30 years of experience driving growth across complex, global B2B organizations. Her work spans brand strategy, go-to-market design, and enterprise sales enablement—grounded in a track record of delivering measurable impact at scale.

As Head of Commercialization for AT&T Business, Alicia led go-to-market strategy and operations for a $35B enterprise division. Her work unified sales, product, customer success, and finance into a single operating model—driving 50% growth in strategic sales, improving sales productivity by 40%, and accelerating deal velocity through AI-enabled sales transformation.

Previously, as Senior Vice President of Business Marketing at AT&T, Alicia led a multi-year repositioning effort that elevated the brand to the #1 position in brand relevance among enterprise decision-makers. She also served as Chief Marketing Officer of AT&T Cybersecurity, where she oversaw demand generation, channel enablement, and global growth for one of the world’s largest managed security services providers.

Alicia’s expertise includes revenue architecture, digital transformation, AI-powered customer intelligence, segmentation, and value proposition design. She is known for aligning global teams around execution strategy, building high-performing organizations, and translating complex technologies into business impact.

She holds a B.S. in Marketing from Lehigh University and has been recognized as an Adweek 50 Leader, a CRN Power 100 honoree, and one of BtoB Magazine’s Top 25 Best Marketers.